Cosa c’è nel futuro di Apple? Come mai Steve Jobs ha dato una poltrona alla CEO Avon?
Questi sono alcuni dei possibili scenari delineati nell’
articolo di Wired:
- Strategie di comunicazione e/o di vendita dedicate alle donne
- Miglioramento della propria Corporate Social Responsibility
- Programma di m-commerce in China sfruttando l’expertise di Avon (scenario interessante per iPhone)
- Nuovo modello di retail in China orientato alla forza vendita
Di seguito alcuni estratti dell’articolo. Che ne pensate?
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| Avon cosmetics CEO Andrea Jung is taking a seat on the board of Apple. Why? Good question. |
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Jung is the first woman to sit on Apple’s board in a decade, and that she heads up one of the most feminine companies in the world. Avon touts itself as the "company for women," empowering millions of female entrepreneurs. The world of technology is distinctly male, but if there’s a high-tech company that appeals to women, it’s Apple.
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| Jung is an expert in marketing on a global scale |
| Jung is also an expert in corporate social responsibility |
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In China, Avon isn’t a pure direct-sales operation. Instead, it operates a hybrid model that blends 5,500 retail stores, or beauty boutiques, with 130,000 direct-sales reps.
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| Perhaps Jobs is thinking of setting up hundreds of small Apple boutiques all over China |
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